Wye Valley & Forest of Dean Tourism

Led by Kelly Ramsay, we worked with Wye Valley and Forest of Dean Tourism for 2 years before the resource was taken in house. 

The Wye Valley & Forest of Dean Tourism Association are a trade association representing over 350 businesses within the DeanWye. apt were taken on to deliver a number of marketing projects for the association, including keeping the website and social media platforms up to date.  apt delivers the marketing strategy for the association.

Key Results

  • Development and delivery of the Film & TV trail downloadable leaflet and website.  This was supported by pr (delivered by a different supplier) and social media campaign. 
  • Management of group travel organiser familiarisation trip with over 40 attendees visiting a number of attractions and activities over two days.  
  • Represented and delivered activity on the South West Tourism Growth Fund.  This has included research and collation of key tourism products with supporting imagery plus attendance at exhibitions such as World Travel Market and Vakantiebeurs in Utrecht, Netherlands.
  • Sourced, created and delivered promotional collateral for the opening of the new Tourist Information Centre in Coleford.  The centre opened to the public on Saturday 19 March and has branded merchandise including postcards, keyrings, pens and tote bags.  We also produced the external signage and the pop-up banners inside the centre.
  • Creation of a content planning schedule to cover all platforms, also linking in with relevant VisitEngland and VisitWales marketing activity and calls for content.
  • Development and delivery of the Myths & Legends downloadable trail leaflet and website pages, our final project before the resource was taken in-house!

 

Services provided

The association were looking for day to day marketing support to help the Executive Director deliver at a more strategic level.  Strategy & Planning, Email Marketing, Website updates, Design & Print, Acquisition, Marketing Campaigns, Social Media

What the client says

"Thank you (and your team) for all of the hard work, passion and creativity you put in to supporting us in our marketing efforts.  You have certainly helped us to raise our game, and given us strong foundations on which to build. We have been impressed with your work and your ideas; we have enjoyed working with you."
- Ian Officer, Chair, Wye Valley & Forest of Dean Tourism 

 

Client Status

Past Client