Compass Holidays

Led by Angie Petkovic, we have worked with Compass Holidays for over 15 years.

Compass Holidays is a specialist tour operator selling walking and cycling holidays across the UK and Europe. apt has been working with Compass Holidays for over 20 years and has delivered a number of marketing campaigns and press coverage for the company.

Key Results

  • As you can imagine, 20 years of work is hard to summarise, so instead we've picked some of our highlight results. These are:

  • £100,000 funding secured through two separate funding bids. One for the expansion of operations across the UK - securing £75,000 - and one to support the development of a mobile app - securing £15,000.
  • Relaunch of two websites which have been responsible for securing direct customer sales for the first time. Compass traditionally had a B2B model, selling through international representatives, but this year has branched out to target UK guests also. Year one target was £10,000 of sales and already the website has secured £25,000+ in its first six months. 
  • Familiarisation visits with journalists when new tours have been added to the portfolio. Coverage has included Monty Don cycling the Cotswolds, in-flight video for three airlines, numerous journalist visits to the Cotswolds, Lake District, Cornwall, Italy, Spain, Austria, Germany and most recently cross-country skiing and activity break in Norway.
  • Some of the titles that have featured Compass Holidays include The Times, Fabulous Magazine, Red, Cosmopolitan, Radio Times, Marks & Spencer staff magazine, Sainsbury's and Waitrose Magazines together with on-line publications and radio stations.
Compass Holidays is a small business and were looking for day to day marketing support to suit their needs and deliver on their marketing strategy.

Services provided

Compass Holidays uses us as their external marketing department and our services include: Strategy | Website Development | Trade Relationship Building | Social Media | Email Marketing | Funding Bids and much more besides.

What the client says 

"I have been working with apt marketing & pr for almost ten years and they have supported me brilliantly whenever I’ve needed it. I am delighted with the website and the process has been very quick and pain-free. I would not hesitate to recommend them.” - Steve Short, Managing Director, Compass Holidays Limited."

Client Status

Current Client