Compass Holidays

Led by Angie Petkovic, we have worked with Compass Holidays for over 15 years.

Compass Holidays is a specialist tour operator selling walking and cycling holidays across the UK and Europe. apt has been working with Compass Holidays for over 20 years and has delivered a number of marketing campaigns and press coverage for the company.

Key Results

• As you can imagine, 20 years of work is hard to summarise, so instead we've picked some of our highlight results. These are:

• £100,000 funding secured through two separate funding bids. One for the expansion of operations across the UK - securing £75,000 - and one to support the development of a mobile app - securing £15,000.
• Relaunch of two websites which have been responsible for securing direct customer sales for the first time. Compass traditionally had a B2B model, selling through international representatives, but this year has branched out to target UK guests also. Year one target was £10,000 of sales and already the website has secured £25,000+ in its first six months. 
• Familiarisation visits with journalists when new tours have been added to the portfolio. Coverage has included Monty Don cycling the Cotswolds, in-flight video for three airlines, numerous journalist visits to the Cotswolds, Lake District, Cornwall, Italy, Spain, Austria, Germany and most recently cross-country skiing and activity break in Norway.
• Some of the titles that have featured Compass Holidays include The Times, Fabulous Magazine, Red, Cosmopolitan, Radio Times, Marks & Spencer staff magazine, Sainsbury's and Waitrose Magazines together with on-line publications and radio stations.