American Museum In Britain

Led by Angie Petkovic, we worked with The American Museum in Britain for 4 years.

The American Museum of Britain is situated in Bath and takes visitors on a journey through the history of America.  It is the only museum of Americana outside of the United States.

Key Results

• Visitor numbers rose in year one by 33%, 31% in year two and 33% in year three.
• Relaunched their Christmas Fair, which had sell-out opening evenings and more than doubled the attendance on previous years
• Raised £3 million in donations for the Orangery
• Coverage by BBC Radio 4, You & Yours, BBC History Magazine, Destination Magazine 
• 80% increase in Christmas visitors 
• 10% increase in annual visitors