American Museum In Britain

Led by Angie Petkovic, we worked with The American Museum in Britain for 4 years.

The American Museum of Britain is situated in Bath and takes visitors on a journey through the history of America.  It is the only museum of Americana outside of the United States.

Key Results

  • Visitor numbers rose in year one by 33%, 31% in year two and 33% in year three.
  • Relaunched their Christmas Fair, which had sell-out opening evenings and more than doubled the attendance on previous years
  • Raised £3 million in donations for the Orangery
  • Coverage by BBC Radio 4, You & Yours, BBC History Magazine, Destination Magazine 
  • 80% increase in Christmas visitors 
  • 10% increase in annual visitors


Services provided

• Raise profile to non-US visitors and increase visitor numbers

• Delivered a proactive and targetted PR campaign

• Created the first YouTube video ever done by a museum

• Promoted the Titanic exhibition using people in traditional costume at a number of events

• Promotion of sector specific elements such as the World Maps and Amish Quilts 

Client Status

Past Client