Provider of quality grading and assessments across a number of industries, M Assessment Services operate a large field force of assessors who carry out on-site inspections. Within the Hospitality, Leisure and Tourism Industry, the Quality in Tourism brand is long-standing and well known for its Star Grading Assessments. We were appointed in 2014 for a three-month consultancy project, to support an evaluation of the existing membership schemes, and deliver a strategy for improved membership retention and growth.
Our results for Quality in Tourism have been many and varied, certified by a relationship that has already exceeded five years. In that time, our highlight results include:
Initially, the support provided was email marketing, delivering fortnightly member communications, including copywriting, collation, population, database management, sending and delivery.
We have since written and began delivery on a full marketing strategy, acquistion campaigns, analysis of member benefits and design & print.
apt were originally taken on to support the in-house team on a temporary contract for three months in October 2014. Due to the services rendered and results achieved we have been taken on in a retained capacity and have gone on to become the outsourced marketing team.
We now support with strategic development, traditional & digital marketing, copywriting and PR.
"I have never experienced working with a marketing & pr company the way that apt work, it is amazing to have a team who know as much about my business as I do and is able to contribute wholeheartedly to every aspect of the work, helping us to achieve really excellent results" - Deborah Heather - Operations Director Quality in Tourism / M Assessment Services.